Effective Video Marketing
Grow your business with video marketing. Include more valuable information about the specialty of your business, and use video marketing for your product promotion. This article is a great place to start. Keep reading to learn how to get started with video marketing.
Do you know who OWNS YouTube? Yep…. GOOGLE (Great place to have you message and Google loves to rank content that it owns 🙂
When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. Once you upload a video, you will be able to add some captions and annotations. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
If your marketing video is more than 20 minutes in duration, you might run into a challange. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. High production values do not mean getting good returns back on your investment. Large corporations often use videos produced by their employees, rather than hiring actors and directors.
There should be a screen grab of your website within your video. Your viewers can see the site and its setup. How-to videos also could benefit from website screenshots. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
Teams create amazing videos. It doesn’t have to be coworkers, as it could also be family, friends or even an organization you’re a part of. Put their names in the credits at the end of the video.
A good video does not need to be expensive. Professional gear is not necessary as long as the picture is balanced and focused. Reading from a script can seem fake and sound awkward. Just act natural and talk to your audience. You might not need to do even that much. Powerpoint presentations and screen capture sequences may be able to fit the bill.
Do not dismiss YouTube. This is where you should base your campaign from. They provide free video hosting. In addition, your videos will be on third most-visited website out there. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.
Always request something of your loyal viewers when publishing a video online. This is generally known as a “call to action”. For instance, if you wish for increased viewer newsletter sign-ups, have them click through that link in your video description. You just have to make the process easy for them.
Hopefully this article has inspired you as you begin to plan your video marketing campaign! If you use the tips above correctly, you will be able to greatly increase your total sales by promoting your business through video. Be certain to remember the advice above, and get going right away!
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From the Beaches and Mountains of the World
Jamison & Rachel
Really good tips. Video is a truly great way to increase outreach and influence. And with smart phones and YouTube, it’s easier than ever! 🙂
This is such foreign territory for me, Rachel, and I think I just have to start. Thank you for easing the learning curve. I am grateful for your technological knowledge as usual.
I agree with you on.. you don’t need a bunch of expensive equipment to shoot videos.. And to have a call to action..
Thank you Rachel, getting on a video is such a big hurdle for me at the moment. With the help of friends like you, hopefully it will be overcome.
I shoot all my videos from my smartphone! Thanks for sharing these tips!
Me too 🙂 And I try to do VERY LITTLE Editing 🙂
Excellent tips Rachel. Thank you.
Thanks Rachel….I’ve been a little nervous about making my first video…..I appreciate this info…
Don’t let fear hold you back… VIDEO with take you to a whole new level 🙂
Great post you two about effective video marketing. It’s good to be reminded of some of the things we sometimes forget when posting videos on You tube or anywhere else. Thanks.