Afraid of video? Enhance Your Sales Funnel
Did you know adding video to your sales funnel can give you a tremendous benefit in attracting your Target market?
WHAT IS A SUCCESSFUL SALE FUNNEL?
A successful sales funnel will dry traffic, and get Optins from prospects.Today’s blog will focus on the power of YouTube traffic, or video traffic.
MY PERSONAL EXPERIENCE:
I was nervous to to start creating videos, but the best way to get over that it’s just to start doing it, push through the fear and just shoot your first one… your second one …or third one. The experts say it will probably take close to 50 videos before you are completely comfortable shooting them, I’m not quite there myself.
WHAT SHOULD YOUR VIDEO BE ABOUT?
So how do you know what your video should be about?
Start by going to Google keyword planner, and look at related words that are generated in a long list when you put in keywords that you think may be attractive to your target market. Once you’ve narrowed down a good keyword or a long tail keyword, design your video around that key phrase
The power of this is when people are online searching Google for the exact keywords you used in your video, and then they watch your video and it gives them relevant valuable information related to the keywords you not only build trust a reporter, but you also target them exactly when they are looking for what you have.
Stop and think about that, do you realize how powerful that can be to your business.
DID YOU KNOW?
did you realize that Google owns YouTube… So videos produced on YouTube compared to other video production sites rank higher on the Google search engines.
WHAT TO DO ONCE YOUR VIDEO IS DONE
Once your video is done put it on your blog, Be sure to put the blog link in the description of your YouTube video so that people can find your blog that way as well. From your blog they should be able to log into capture page which is built to brand you personally so that you have a personal connection to your prospects.
NEXT IN YOUR FUNNEL: THE CAPTURE PAGE
On a capture page that is used to capture peoples name email address and phone number, less is more, and you can even customize your capture page specifically to your video and the keywords that you used in your video. This ensures everything throughout your sales funnel will be congruent.A good example of a title for a YouTube video would be … How to ________, without ___________.
HERE IS A SAMPLE OF ONE OF OUR CAPTURE PAGES:
NEXT IN YOUR FUNNEL: THE PRE FRAME VIDEO
Another important video that you want to shoot for your sales funnel is a pre sale video, it’s a soft sale to pre frame or also called a bridge page that will gap the information your prospects will need before they reach the sales page with your offer.
Here’s a good way to structure your pre sale video
2. Thank you for coming to my page
3. Relate to the person that is coming to your page that is your target market tell them a little about your story
4. State the solution they should expect once they sign in and see your sales video.
NEXT STEP: EMAIL AUTO RESPONDERS
If they don’t join you and immediately you will want to create a few emails that will go out automatically, these are called auto responders. You can use Aweber or Getresponse to accomplish this.
Here are what the email should look like the come out from you if they do not join your business right away
Email 1: bring them back to the bridge page
Email 2: bring them back to the sales page and overcome any objectives in this emailEmail 3, 4 and 5: overcome objectives and insert value videos into these emails to teach them something and build more trust and rapport.
GET YOUR VIDEOS OUT TO MORE PEOPLE:
If you need to get your videos out to more people you can do video ads on Facebook, this will allow you to target market to specific groups of people and share your video, your blog and get them into your aunt to your list.
YOUR FEEDBACK IS APPRECIATED
I hope you found this post valuable, building a good sales funnel is vital to success in an online business. The reason for this is because we are building relationships virtually and people need to know our story, they need to trust us and like us in order to do business with us. Video allows us to get ourselves out there personally to brand ourselves and set ourselves apart
I would love to hear your feedback and any questions you may have or things you would like more information on.
Lot’s of good information Rachel. And I like the way you broke down the steps. Time to get in front of the camera 🙂
Heather thanks so much for your feedback 🙂 Video is not easy but WOW what a great way to generate organic traffic and build relationships.
Hey, ties right into my blog today…ck it out!
Sharyn thank you for coming by! I will go check out your blog now 🙂 Are you breaking into video now?
Such a valuable post. Thank you so much for putting all these golden nuggets into a well written and easy to follow post 🙂
Thank you Teilon I appreciate your feedback, Video and a powerful sales funnel can bring massive success!
Great information! I appreciate the ideas, thanks. Be well.
Thanks John appreciate your feedback and great to see more businesses looking seriously at the power of video
Rachel, this is great information. Thanks for having a source to reference. Time to get the camera rolling….
Nancy look forward to seeing your videos and watching your business sore 🙂
Thanks for posting your blog, lots of clear steps in using video.
Malcolm thank you for your feedback glad you enjoyed and can see the power of video in the sales funnel, come see us again soon!
Excellent tip about using video to enhance sales funnel. The pre-sell video is such an important element. As is speaking the keywords in your video.
Thanks for your Feedback Steve, so true Video and especially a pre sell Video can make the personal connection to connect to your prospects.
Really useful post – have been afraid to do video as well so realise you just need to jump in and do it!
Thanks for sharing these tips. I have a combination of videos and text depending on what I’m talking about. If it’s something that needs lots of links, then text is best for me; if I’m showing people how to do something, I’d rather shoot a video. Love the idea of creating more personalized funnels!